Apple is one company that has an unbelievable marketing team, where all that they happen to touch does seem to turn into gold. In fact, their latest efforts with the iPhone 6 as well as iPhone 6 Plus do seem to continue to bring forth the company forward with greater momentum than ever before. Well, there remains the world’s most populous country to “conquer”, so to speak, in terms of the market share and China is Apple’s next target.
Right now, Apple already has 15 Apple Stores across China, with 8 out of the 15 located in either Beijing or Shanghai. Having said that, it does seem as though Apple has plans to construct another 25 more Apple Stores over in China in the course of the two years, now how about that for a rapid rate of expansion? The thing is, will the country’s population be able to gain that kind of earning power in such a short time? I know that there are plenty of nouveau riche in that part of the world, but most of the working class are still struggling to make ends meet.
First it was Nokia that ruled the mobile phone world, and then came smartphones and the rise of South Korean companies such as Samsung and LG that helped to shape the landscape of players where Android-powered smartphones were concerned. Well, just like how we have learned in history, powers do come and go, and Huawei looks set to pounce on the opportunity of being the next big thing by making its way to the top of being a major player in the smartphone market, having shipped 16.8 million smartphones already in Q3 alone this year, with 26% of them being devices that resided in the mid-range to high-end scheme of things.
In fact, Huawei’s smartphone business grew by 23% overall compared to the previous year and 18% in its home country of China. It has also managed to penetrate select developing markets in a more impressive manner compared to the likes of Samsung, where shipments in the Middle East and Africa were up by 322% compared to the previous year. Will they have the momentum to last the distance? Only time will be able to tell.