SCVNGR and Coke to provide fun challenges instead of just regular check-ins

SCVNGR has just announced a partnership with Coca-Cola and Simon Malls to provide a more fun and entertaining way of checking-in with their SCVNGR social check-in service. The partnership, aimed at promoting Coca-Cola, gives SCVNGR users a chance to earn points in order to win rewards such as Coke-branded merchandise and gift cards. Starting next Friday, November 26, SCVNGR users who check in at Simon Malls will be asked to complete “Coke Secret Formula Challenges” in order to earn points. Some of the challenges include tasks like getting a friend to take a picture of you high-fiving a fellow mall patron- bonus points if he/she is drinking a coke and snapping photographs of hidden locations throughout the mall. Sounds like fun times ahead for mall-goers at Simon Malls. Now that you have been informed about these challenges- don’t be afraid when strangers approach you, and ask you to hold a coke in your hand while they high-five you. Will you be taking part in the Coke-SCVNGR challenge?