Sony Ericsson to focus 100% on smartphones for 2012

Sony Ericsson experienced a loss in the spring of 2011, but recently have managed to recoup their losses and broke even and have attributed 80% of their sales to smartphones.  While Sony Ericsson may have been late to the Android game, as they have admitted that they did not take the iPhone threat seriously, some are thinking that it’s due to the Xperia Play and their flagship Xperia arc that has allowed them to rebound.

This rebound and steady increase in sales has caused Sony Ericsson to rethink its strategy, and it has been reported that the company now plans to shift their entire focus onto smartphones for 2012, which means that for those who may be looking for an  affordable Sony Ericsson feature phone in 2012 may be out of luck. It will be interesting to see how this new strategy plays out for them.