McDonald’s In Sweden Makes Use Of Your Phone

If this isn’t a creative way to market your establishment or product then I don’t know what is. McDonald’s in Sweden has put up a billboard, or rather, an interactive billboard that allows their customers to interact with the billboard, one of the instances was to play the game of Pong on an iPhone device which will be displayed on the billboard. They won’t be using an app but rather an optimized web page that uses HTML5.

Another way that McDonald’s is making use of the billboard for is that it also allows their customers to snap photos of the food item, in the case of the picture above, the item is a sundae. All they would need to do is snap a photo of the sundae and show it to the cashier at McDonald’s and claim their dessert for free. Check out the ads in action in these two YouTube videos.