Why Do You Own An iPad?

If you can’t provide a logical explanation as to why you own an iPad it seems that you’re not alone. Perhaps you have been drawn to the iPad because of games like Angry Birds or Fruit Ninja, or maybe you just love all things Apple but according to a survey conducted, it seems that 68% of all businesses that were interviewed had already bought the tablet or were planning to do so by the end of 2012.

A staggering 50% had said that they had no idea what sort of plans they had for the iPad when they bought them. Are you a business owner that has recently bought their company a couple of iPads? If so why? Granted tablets these days aren’t quite like they were a couple of years ago. They’re faster, they’re smaller, they’re more convenient and they’re cheaper too.

“Most participants, 51 percent, indicated that they did not have a clearly articulated strategy,” Dimensional Research, the company who did the survey, said.

As it stands Apple’s marketing for the iPad has been mainly to target non-commercial users with the iPads ability to watch movies, listen to music and play games, hardly the kind of activities one would like to see in an office setting.