Bell Buys Out Virgin Mobile Canada

Story posted on: May 8, 2009. Filed in: others.

It seems that Bell has agreed to take up Virgin’s stake in Virgin Mobile over in Canada. It was previously a 50-50 joint venture between Bell and Virgin, but Bell has agreed to cough up CAD $142m ($121m) and also agreed an exclusive, long-term licensing deal with Virgin to use the Virgin Mobile name. It certainly looks a little confusing for new subscribers, doesn’t it? Bell certainly looks like it’s intent on operating Virgin Mobile as a separate entity, though they might combine some retail efforts.

Tags: bell, virgin mobile,

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