Bell Buys Out Virgin Mobile Canada

It seems that Bell has agreed to take up Virgin’s stake in Virgin Mobile over in Canada. It was previously a 50-50 joint venture between Bell and Virgin, but Bell has agreed to cough up CAD $142m ($121m) and also agreed an exclusive, long-term licensing deal with Virgin to use the Virgin Mobile name. It certainly looks a little confusing for new subscribers, doesn’t it? Bell certainly looks like it’s intent on operating Virgin Mobile as a separate entity, though they might combine some retail efforts.