Zippo and Moderati have announced that their free Virtual Zippo Lighter app for the iPhone has been downloaded over 3 million times since it was first released back in October, making it one of the most popular and prevalent branded applications in the App Store. It’s a simple app, but certainly one that you’ll probably download as soon as you get your hands on your iPhone. The average of 100,000 new downloads a week can’t be that far wrong, right?
Seen at: textually.org 
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