Bluetooth Marketing Spam Is OK

Story posted on: August 27, 2008. Filed in: others.

The U.S. based Mobile Marketing Association has declared that unsolicited Bluetooth spam is OK, based on its published guidelines. The reason is that devices which are left “discoverable” are opting to receive pushed advertisements. The UK’s Direct Market Association thinks otherwise, and believes that consumers should consciously decide to opt-in to receiving advertisements before they are sent any. Either way, if you’re not fond of Bluetooth spam, the best way to avoid it at the moment will be to disable your phone’s “discoverable” option.

Tags:

Source...     Add a comment

What's your take?

You don't have to register, but your comment will be held for moderation if you don't. Create a profile to make the conversation more interesting.

blog comments powered by Disqus

Recent Stories