Smartphones were the most returned holiday gift
Story posted on: January 25, 2008, filed in: others
The Opinion Research Corporation has released a study that shows that smartphones were the most returned gift item this year from the past holiday season. The study shows that a whopping 21% of the smartphones given as gifts this holiday season were returned to the store. The survey also notes that the iPhone and RIM Blackberry were not included in this study.
The most frequently cited reason for return was an "inability to understand the product setup," which pretty much means people just didn't "get it". They seemingly don't understand how to set up their devices. One of the perks of the iPhone is the easy set-up through iTunes.What's your take?
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