With Levi's taking the plunge into the highly competitive world of cellphones, it is no surprise to see another company follow its cue, but Playboy?! Chances are you will see the handsets provided by LG, Motorola, and Siemens, although they will be carrying the iconic bunny badge instead. Makes you wonder what would make someone pick up one of these...will it be due to the extra strong vibration feature? Exclusive subscription to Adult Only mobile channels? Saucy ringtones that has no place in most social settings? Only time will tell, but I'll stick to a vanilla-flavored handset, thank you very much.

Samsung's SGH-E700 has been a wildly popular handset, selling over 10 million units. This has caused the Samsung to redesign the SGH-E700, and the new model is known as the SCH-S480. Some of the features found on the SCH-S480 include a 1.3 megapixel camera and MP3 playback capability. The front display shows all the basic details such as an analog clock, battery life, and signal available. No word on how much it will cost, but chances are it will be extremely affordable since it is the workman's phone.

Pantech has just unveiled its new DMB slider handset in Korea, and this slim cellphone measures a mere 9.9mm thin, so you can be sure that it won't cause an unsightly bulge in your pocket no matter where you go. Its thickness also makes it one of the slimmest mobile TV cellphones available in Korea, but other than the aesthetic value, the remaining features are pretty rudimentary, ranging from the 1.3 megapixel camera, 2.2" display, built-in dictionary, and an integrated MP3 player. There is no word on pricing as at press time.

It doesn't take a genius to point out that the Zikom Z-510 cellphone has taken its design cues from Motorola's line of handsets. Unfortunately, the specifications are nothing to shout about either, as this clamshell handset comes with a mere 1.3 megapixel camera, a microSD memory card slot with support of up to 1GB cards only, audio and video playback, and a small OLED display in front. There is no word on pricing or availability of the Z-510, nor in which region will it be released.

Apparently, word is floating around that Nokia's upcoming 7900 will come with a unique design that boasts criss-cross grooves behind and in front. In addition, you get both Bluetooth and 3G connectivity, a built-in FM radio, a 2 megapixel camera with flash, email, multimedia playback, 1GB of internal memory, and a 320 x 240 screen that displays up to 16 million colors. The Nokia 7900 purportedly measures 106mm x 44mm x 14mm. Sometimes, in the quest for attention, some imaginative and talented folks have come up with all sorts of cellphone designs to capture the imagination of the masses, and I believe that this mock up of the Nokia 7900 is one of them.

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Certain sources have sent word that the Motorola Ming will be getting an upgrade pretty soon, and some of the more notable changes include 3G connectivity, a 2 megapixel camera with a CIF resolution of 352 x 488 pixels, and "livelier menus". By that I presume they mean a more robust and responsive menu system, which is always a good thing. Release dates have been held close to the chest, but signs point toward AT&T being one of the first network carriers to launch the Motorola Ming 2.0 to the public.

So you're one of those folk whose work brings you all over the globe - which means the LG SH130 is a suitable handset for you. First of all, it is a 3G-enabled global roaming slider cellphone, keeping you connected no matter which continent you're on at the moment. In addition, it also boasts speedy Internet surfing thanks to HSDPA connectivity. Other features include an electronic dictionary (to get you out of tight spots in a foreign country) and portable data storage, which will most probably come in the form of a memory card or a large amount of internal memory. Pricing and availability details are currently unknown.