Sony joining forces with Sony
Story posted on: September 19, 2006, filed in: sony-ericsson
Sony Ericsson has managed to rebadge their line of cellphones with the Walkman brand successfully, and has taken the next step in expanding its comprehensive mobile music strategy with a promotional space called M-BUZZ. We presume the 'M' prefix stands for 'Mobile', and the M-BUZZ service aims to launch the next big thing in the music industry. This incestous idea of Sony going to bed with Sony ATV Music Publishing is pretty strange, as the M-BUZZ service will showcase only artists and bands from Sony ATV Music Publishing's worldwide roster. If you're trying to make a headway in the music industry, better sign up with Sony lest you get looked over. Alternatively, there's always American Idol for you to lean back on.
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